A great website is a snapshot of your brand; it forces visitors to feel safe, feel excited, or feel inspired. The look, feel, and functionality create an impact far more significant than merely informing the viewer what you do.
I encourage you to think about the last time you watched a movie. If it were any good, you would have laughed, cried, or sat at the edge of your seat with anticipation. The ups and downs of your favourite character's life probably stuck with you; can you picture them now?
Let's reflect on the movie Titanic. We all remember the hilarious scene where Rose sneaks into third class to drink and dance, and that raunchy scene in the car… I'm sure I don't need to remind you of when they're in the water, waiting to be saved. We remember this movie so well because it made us laugh, and it made us cry, and that has a lasting impact.
And we can apply this thinking to a brand's website! The goal is to inform, but also forge an emotional connection with viewers. Humans are emotional beings, and this is why relatability will gain you, customers.
Ultimately, when a person has a problem or needs a new product, one of the first things they'll do is jump on the internet and research. They want to find a website that understands their problem and makes them feel good about the solution. And this informs the three objectives of any website:
Yolele is a revolutionary African food brand supporting their community.
This website's brilliant because right away, the viewer knows what the company does, and the products they offer. There aren't gimmicks to distract from the product, which drives up sales as they are impossible to miss! The branding is bright and colorful, and this paired with the interactive element, makes it exciting for potential customers. The menu's hover effect inspires visitors to click in and find out a bit more about this inspiring brand.
This fabulous website has a layout that begs the visitor to stay on the page. The floating model is accurately sized to give visitors a first-hand experience - as if the bottle was actually in from of them. The writing couldn't be easier to read; it's bold and bright and changes colour for extra impact. This draws the viewers eyes and hearts.
The viewer is along for the journey as the bottle swirls down the page. The design makes the viewer feel invincible and revitalised. These emotions are now associated with the product – making Boost an easy sale to people feeling under the weather.
Helimedic is a US-based medical evacuation company serving the entire US with boats and planes.
Similar to Boost, Helimedic utilises their website to take the viewer on a journey. It is a bold yet minimalistic design that reflects the fierce nature of the service they provide. The individual bits of writing emphasises the facts and figures on the page.
The site is organised by selling points, with supporting visuals and animations. For example, an illustrated map and block of text supports the 'Anywhere in the US' slide.
The website's natural flow keeps the viewers' attention focussed on what the brand is selling. The intention is clear, so the viewer remains in a deep state of mind which is what the brand needs to sell its product.
Happy Egg Co are an organic free-range egg option for customers who care about the planet and their health.
The company's branding shines through with the fun, playful theme which is evident as soon as a viewer clicks onto the website. The colourful visuals and interactive elements speak to the viewer's inner child, forging a positive emotional connection. There are subtle videos embedded into the site that show their customers' outcome – smiles, health, happiness!
The interactive elements are FUN; like opening the egg carton to see before and afters. They engage the viewer and encourage them to explore the website thoroughly. Behind all the fun is precise information on what makes Happy Egg Co unique; a very successful example of how to convert visitors to customers.
At Paperballoon Studios, we know what makes a website great and will work with you to find your audience's correct tone and emotions. A stunning website is guaranteed to convert your viewers to loyal customers.
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Clarentia (Clary) is a creative at heart with a knack for science and technology. Her life mission is to empower the younger generation with programming and creative knowledge. In her spare time, you can find her learning new ways to express her creativity through technology. Connect with her on her socials!
Imagine investing $3000 in a website, only to be handed a clunky, half-baked version of what you asked for – that is every business owner’s nightmare!
Many of our clients come to us with horror stories of how they never got their return of investment- or even a functioning website, for that matter.
That’s why we're giving one lucky business a full website refresh package worth $6000 - All free of charge!
All are welcome, whether you have an existing website not.
Entries end 24/03/2021.
my name's Clary and I’m here to talk to you about something the business community goes crazy about - word of mouth marketing.
The beauty of this form of marketing is often understated; there is an art to connecting with customers to a deep enough level for them to sell your business for you. If this is already happening for you, it’s a testament to a terrific business, and it goes to show that you are someone that takes client relationship management seriously.
But wait a second.. what if I told you there is a way to take these existing skills you have, and scale it to a whole new level?
You’re going to love what I’m about to share with you next!
I have worked with many well-established business owners who sit back and wait for customers to walk through the door; and guess what- they usually do. This is because they offer a great product or service, which makes their customers enthusiastic about their business, often to the point where they rave about it to their friends and family.
If we think about the mechanics of what’s really happening here, we can almost see a chain reaction; a ripple effect- where one person tells another, and another, and so on. It’s kind of amazing to think about right? I definitely think so.
At the same time, as I pondered this further, I also began to realise that there are limitations to this ‘ripple effect’: luckily for us, these are simply physical limitations. Let’s talk about this briefly.
If today your customer walks away from your service rightfully happy with what you’ve done for them, they may then go off to tell their friends about you at a gathering later that night. Perhaps 5, 10.. Even 20 of their friends.
Imagine another scenario. This same happy customer goes away, writes a raving review on their socials, and shares your business online- and all of a sudden they are speaking with all of their 2000 friends on their social media platform of choice; almost instantaneously too.
What I’m trying to say to you is this. The internet actually amplifies your ability to spread that word of mouth; to an unimaginable amount of people. Crazy right? Now let's talk about websites.. and how this relates.
Your Website is your online storefront. It’s where customers go to shop. Except with one difference- people can share this instantly with others, and they can access a place that contains all your services and all your products, instantly. There ain’t no social distancing limit here.
What does this mean?
An unlimited amount of people can access this website at the same time, so much so that they even use the term “traffic” to describe it. Your beginning to see the potential of a tool like this right?
So with all of this traffic coming in and out of your online “store”,what next? The answer to this, strangely enough, comes from a place you’ve definitely been to before- IKEA. Yup. IKEA.
If you think about it, IKEA stores have an entrance, they take customers through a showroom which forms a specific maze of items, set out in a way which entices the customer to buy; as well as spending as much time in the actual store as possible. This is essentially the right way to think about a website.
Your website needs to be beautifully and intentionally designed, and it needs to capture the attention of the people that visit. This is where we come in!
We craft the ultimate sales tool that lends credibility. Potential customers will have an emotional response to the web design; and not only that, it will become a platform which they can go on and share- through that word of mouth we spoke of earlier.
Allow us to craft your online platform in a way where your potential customers will see you as the professional, capable and trustworthy business you are- we would love to show you what we can do.
begin your journey
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