23W is a female-only strength and conditioning community that aims to empower women. To adapt their business model to COVID, they decided to take their classes online.
However, their branding was incohesive, and the website was bare, which they knew would not help them gain traction online.

We were tasked with giving 23W a fresh new look, along with a brand new website that both informs and encourages new visitors to join their online community.